the future
of travel

How can brands compete as demand surges?

Date: Tuesday 9th March
Time: 11am-12pm
Location: Online


How can brands compete as demand surges?

The travel sector has unquestionably been one of hardest hit by COVID-19, but even as the UK remains in lockdown, the demand for travel is growing exponentially. And with rising demand comes increased competition.

Talking to industry experts, we look at the challenges the travel industry faces, how brands and destinations can differentiate themselves and why holidaymakers may be seeking a new type of travel experience.


The presenters

Tom Hall

Senior Leader, lonely planet

A long-time senior leader at Lonely Planet, Tom Hall is a well-known and respected expert voice on travel and tourism. Tom has spent the past few months writing and speaking on how travel and tourism can navigate the post-COVID world and is now planning Lonely Planet’s 2021 relaunch. He is a long-time contributor to dozens of publications including the annual Best in Travel book, the new Low Carbon Europe title and Lonely Planet’s long-running magazine.

He also writes for The Guardian and many in-flight magazines and websites. Tom is a regular voice covering travel on CNN, BBC News, Sky News and many other national and international broadcasters where he has given advice and context on issues affecting tourism from volcanic eruptions to economic crises.

Chris Lee

Head of Marketing Tourism Authority of Thailand

Formerly Commercial Director with long haul tour operator Travelmood. Chris runs Emotive Travel Marketing, a representation company working with Tourist Boards from Asia, Australia and the US since 2009. Chair of the Pacific Asia Travel Association UK Chapter from 2011 to 2015, he remains on the Board and Executive Committee.

Chris is also on the Advisory Panel of Top Network and Chairman of the Trustees of Charitable Travel Foundation.

Hamish Muress

Senior Currency Strategist and Business Development Manager, OFX

Hamish entered the foreign exchange sector following his graduation from Newcastle University, where he earned a Masters in International Politics and Economics. He became a member of the Chartered Institute for Securities and Investment in 2016 and continues to build on his expertise in foreign exchange, focusing in particular on risk management and international payment strategies for eCommerce businesses.

On top of the ‘day-job’, Hamish is a regular spokesperson for OFX and his market commentary is regularly picked up by Reuters, BBC Live, Forbes, The Guardian, The Telegraph and Bloomberg Radio. Hamish has spoken at several conferences working in partnership with Amazon, the Australia UK Chamber of Commerce and Enterprise Nation covering a wide range of market related topics to help UK businesses grow globally.

Gary Jacobs


Gary has been working in the advertising/marketing communications sector for a lifetime. He left Grey to launch FKC in 1995 with the aim of becoming a travel & tourism specialist communications agency. Having an in-depth understanding of these market sectors and the experience he has accumulated over the years enables him to help clients tackle their marketing communications problems with authority and insight.

Gary’s strength is in developing imaginative and innovative, strategically-led marketing communications programmes that help FKC’s clients to effectively differentiate their offering and deliver outstanding results.

Date: Tuesday 9th March
Time: 11am-12pm
Location: Online