With an award-winning and innovative marketing strategy that spanned 4 years and 3 campaigns, we were able to bring The Islands of The Bahamas to life with authentic storytelling and distinctive content that would capture the imagination of UK travellers.
In a highly competitive market, setting any travel destination apart requires a move away from convention. With a modest budget, FKC developed a creative approach for The Bahamas Tourist Office that would inspire would-be travellers, showcase the unique beauty of The Bahamas and steal share from the rest of the Caribbean.
Using real stories from island life to reveal the culture in a truly authentic way, FKC were able to generate significant uplift for The Bahamas at a time when other Caribbean destinations were delivering negative growth.
Starting with an initial recce that would see FKC discover local characters, including Bonefish Folley (expert fisherman and storyteller), Junkanoo dancers in Nassau, and many more, we launched our ‘Every story starts with a smile’ campaign with press ads, London Underground Posters and digital advertising.
We also created ‘The Bahamas 16 Islands Wedding Invitation’ – a UK wide promotion that saw 16 couples win their wedding and marry simultaneously in 16 ceremonies on the different islands. This resulted in 901 entries, 13,705 guests opting to receive information from The Bahamas Tourist Office and Kuoni increase sales year on year to The Bahamas by 71%.