By thinking differently with the creative, we were able to differentiate the brand and product for maximum impact.
Now more than ever clients are looking for new ways to reach audiences and maximise sales. Whether it’s focussing on new channels or adapting their services to meet rapidly evolving trends, there’s one thing that every client wants – to stand out from the crowd.
That’s where FKC come in. With a proven track record of producing creative campaigns that deliver impressive results, we know just how to cut through the noise and elevate your product or service. And because we know the proof is in the pudding, here’s how we did this for one of our recent clients.
Rockface needed a different positioning to their numerous, big-spending rivals. The TV ad we created for them features a variety of real men, as opposed to famous footballers or models with unrealistic levels of perfection, to drive this message.
The script touched upon various emotions and characters – recognising that everyone is different and feels differently on a daily basis.<