The Scottish Children’s Lottery wanted to relaunch with a new subscription option called ‘Always-In’. With a limited budget and an instant tactical need for a TV commercial, they wanted us to maximise their investment to the full.
With a significant amount of airtime booked in 2022 on STV they knew they needed to produce different content to counter ‘ad fatigue’ and to keep the messaging fresh.
The solution was to find a simple concept that allowed for a production method that could deliver numerous variations of the same ad concept but with alternative content. Using a combination of bold, animated graphics and filmed footage of actors will allow us to swap out graphics and actors to create numerous versions.