You’d love to put your brand on TV, but don’t think you’ve got the budget? Well, actually you might. We’ve helped lots of brands get on TV (often for the first time) with a new way of working which combines focused strategic thinking, clever creative, in-house production and a close relationship with our media partners who buy smart – very smart.
Not everyone has massive budgets. The good news is you don’t need millions to make a difference to your brand and sales.
Download our Top 10 clever tips to get your brand in front of millions, without spending millions.
We’ve conducted research with consumers about how they prefer, or react best to, advertising messages.
It found, conclusively, that television is still the strongest, most influential brand-building medium. When asked which platforms had most credibility when receiving brand messages, terrestrial and broadband TV finished first with 22%.
We believe this is because consumers know that TV advertising is more regulated than other forms of media (especially social) and can therefore be more trusted. Research shows that audiences are skeptical of online advertising, due to the freedom and ease of sharing an idea and making it ‘real’. TV has built a gilded reputation as an accepted source of brand truths; it is seen as an institution where deceit doesn’t run.
We use knowledge and insights to power our creativity, working smarter for maximum impact.
Our ideas help elevate brands beyond their expectations, driving increased recognition and revenue, fast. We often work with clients with more limited budgets than the category leaders.
We add value because we think like clients but act like an agency.
