With 2022 being a World Cup year, the time was right to create our most ambitious project yet. Having already worked successfully with Mark Goldbridge (one of the World’s most popular football related YouTube stars) we decided he was the right person to lead our campaign.

It’s well known that in football fan parks a lot of beer can be thrown around when the goals go in. What better product than Wash & Go to rid your hair of that sticky mess?

Our objective was to create a 16 minute advert for Wash & Go in the shape of a ‘docucomedy’ starring Mark Goldbridge (in his first acting role) launched on his channels in the run up to the World Cup.

The story followed Mark (as himself) having a ‘genius’ idea to promote Wash & Go before the World Cup that would show how the ‘football fans champion’ can look after their hair after Fan Park ‘Beer Cheers’. The fly-on-the-wall style film followed the process from Mark’s initial pitch to Wash & Go, the filming of the ad and eventually the big campaign reveal.

The script played on Mark’s on-screen persona with a variety of frustrating hurdles and calamities that played to his passionate character – whether ecstatic or apoplectic!

No other football YouTube Influencer had done this before, but the risk paid-off as the whole campaign, including the 16 minute Wash & Go ad, was viewed 5 million times and received an incredibly positive reaction from his fans.