With 2022 being a World Cup year, the time was right to create our most ambitious project yet. Having already worked successfully with Mark Goldbridge (one of the World’s most popular football related YouTube stars) we decided he was the right person to lead our campaign.
It’s well known that in football fan parks a lot of beer can be thrown around when the goals go in. What better product than Wash & Go to rid your hair of that sticky mess?
Our objective was to create a 16 minute advert for Wash & Go in the shape of a ‘docucomedy’ starring Mark Goldbridge (in his first acting role) launched on his channels in the run up to the World Cup.